In 2010, the City of Holyoke hired RKG Associates, Inc. in association with Vanesse Hangen Brustlin (VHB) to assist in preparing an Urban Renewal Plan for the Center City area. RKG’s role was to establish baseline conditions and market characteristics in Center City, the City as a whole and Hampden County (region). RKG reviewed demographic and employment trend data as well as short term forecasts in order to quantify a potential building demand that may be captured in Center City over the near term.