El Corazón /Heart of Holyoke is an exciting placemaking project celebrating the Puerto Rican Cultural Area of Holyoke. The project supports the creation of a vibrant Main Street with colorful banners, large-scale art works, dynamic lighting, beautiful murals, food trucks and art festivals; a Main Street that reflects the vital culture of the surrounding neighborhoods; a Main Street that supports emerging businesses with safe and walkable streets.
Project artists have been selected, and during Spring 2021, the project will move forward with 3D art installations in select storefronts, large-scale photos, and panel murals. All selected artists will be working closely through mentorship by Shey Rivera Ríos (pronouns: they/them), an interdisciplinary artist, cultural strategist, and arts administrator based in Providence, RI. Shey is also serving as a mentor to local artists and with the help of three local artists: Michelle Falcón Fontánez, The Dream Club Collective and Jason Montgomery, provide capacity building through public workshops. The art installations are expected to be complete by this summer. Click here to learn more about the projects and the artists involved.

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